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Users will soon have a updated setting that permits them to cut down on the quantity of artificial intelligence-produced content appearing in their timelines. This initiative comes as the service announced that it now features more than 1 bn AI videos.

Testing and Rollout

The update is being tested over the next few weeks before a widespread launch. This shift coincides with a increase in AI content, spurred by emerging content generation software.

AI Proliferation Online

It has been noted that nearly one in 10 of the fastest-growing channels on another major platform primarily display content made by AI. A significant portion of this content is deemed “AI slop”, a term for substandard, factory-style content that is often illogical or surreal.

Our research shows that many people enjoy content produced via AI tools, including digital art to science explainers, and we want to give people the power to increase or decrease of that, based on their own choices,” said a company executive.

Scale of AI Content

The platform disclosed that there are now 1.3 billion videos on its network labeled as made with AI. Collectively, over 100 m videos are uploaded to the platform every day, making AI-generated material a limited part of its complete catalog.

How to Adjust Settings

Users will be in a position to limit or boost the amount of artificial media they see by using the “manage topic” option in the application and picking AI-made media. Additional categories that can already be adjusted under the filter include politics, clothing, beauty, and choreography.

AI Disclosure Rules

The platform’s rules require creators to identify convincing artificially created content, and it forbids harmful fake videos of well-known individuals or critical incidents. Any authentic-looking AI video that is without a tag can be removed under its user guidelines.

Additionally, the platform will from now on add an artificially created tag to content produced via its built-in AI features, or flagged by an cross-platform project for recognizing content made by AI. This measure is aimed to help prevent users from attempting to evade the disclosure requirement.

Responsible AI Funding

The company is furthermore launching a two million dollar AI literacy fund for experts and institutions to develop educational content about using AI responsibly. This program will benefit charitable organizations focused on educating programming and robotics.

Content Safety Approach

The video-sharing app has justified its safety measures, following controversy over proposals to lay off hundreds of safety staff in the UK. TikTok is expected to reduce a significant number of roles in its trust and safety team in its British office, with worker representatives and online safety experts expressing worry that humans are being replaced by AI moderation.

A company official clarified that human moderation would remain essential, but AI can protect employees by filtering out the most distressing content prior to it has to be seen by staff. The platform reported a significant reduction in shocking and graphic content handled by safety staff over the past year due to the use of its AI tools.

We believe it is crucial to combine humans and technology to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we also think it’s very important to minimize viewing of unsafe media as swiftly, which is where a extensive automated help is making a difference work at speed.”